Guest column: IdeaNova urges industry to embrace PEDs for IFE

Originally published in PAX Tech

By Carol Felton, Marketing Director at IdeaNova Technologies

At a recent industry event, an attendee asked a simple question: “Should airlines give up and let passengers watch TikTok?”

While passengers increasingly reach for their personal electronic devices (PEDs) in-flight, social media isn’t IFE’s competitor—it’s the benchmark. In this guest column for PAX Tech, Carol Felton explores why airlines must design for PEDs rather than fight them. She also highlights how software innovations like offline personalization and cross-device continuity bridge the gap.

Read the full article on PAX Tech → Here